Web Marketing Channels Work As A Team, Not Individuals

If you read the excellent Hubspot blog, you readily come across the statement that “email marketing converts higher than any other form of web marketing.” One of the reasons I believe this to be true, is down to the fact that an email is very much like a one on one conversation, we’re focused on it’s contents. This is in contrast to social media, or generic web pages where there are all kinds of distractions to take us away from a specific message. Now this doesn’t mean that we should focus all of our assets and attention on email marketing exclusively. I never really see web channels as been better or worse than each other, instead I find it’s more a case of looking at where they fit in to the overall goal of discovering and converting new people to your tribe. How do your web marketing channels play as part of your web marketing team?

If we see an email in our inbox from someone whom we trust, or want to connect with, we read it with a more focused intention then we would do a quick, fun post on someone’s Facebook page. Email and social media are very different kinds of web marketing channel. As briefly discussed above, email is more like a one-on-one conversation. Provided we feel a certain trust with the person who originally sent the email, we are happy to give its contents the same kind of attention as if they were speaking to us via the phone.

On the other hand, social media pages are bit like being in a bar – often a very crowded bar! We don’t have a lot of airspace to say too much or to be too sophisticated. If it wasn’t enough to have many others messaging around us, social media also often limits the number of characters we can actually type. To entice people to listen to us on social media, we have to deliver a message quickly and with lots of strong energy. We can use images, or video, to capture people’s eyes, but whether we use words or more, our overall aim should be to entice them enough to click through and join us somewhere less crowded, i.e. our own web pages.

Even when people are on our own web pages we still can’t quite get all deep and meaningful with them like we can on email! Right now, we need to impress them. We have their attention, now we need to fuel it further. What better way than giving them something really useful, interesting and above all, free? In other words, we are treating them – because we want to get to know them better. This also sounds very much like we’re bringing in another web marketing channel commonly known as content marketing too.If our treat is enticing enough, we should get our visitors email address and permission to contact them again soon. It’s from here that we can really start to bring email marketing to the fore, we’ve moved from the noisy web marketing channel of social media, through the enticing temptations of content marketing to the more personal and thoughtful channel of email.

How long should we leave before we contact our new connections? We probably need to give them enough time to digests whatever it is we gave them as our treat. Things move quickly in the online world, the noisy bars of Facebook, Twitter and LinkedIn all have lots of beautiful and enticing messages to click on instead. So, a good guide is to leave your people alone for a couple of days and then email. We’re within our email channel now and we can be more thoughtful and insightful, provided we don’t become boring. Ask how they got on with our treat? Do they have any questions? Then cover off a common question that we are often asked that we want to share the answer to with them. Include information on who we are and what we believe in, what makes us different to everybody else they can find out there within our world. Always invite responses, questions and feedback – after all, you’re getting to know your new connection a lot better now. Managed well, by combining the different merits of social media and email marketing together within one overall web marketing strategy, you’ll start to turn complete strangers into leads who open your emails and seek to do business with you, when their need arises.

For the purpose of this article, we have focused on social media and email marketing as two web marketing channels working together, albeit with a little help from content marketing too. Instead of being viewed as individual lead generation channels, they actually all need each other in order to entice and develop new relationships online. On its own, email marketing will struggle to entice the connections that social media can bring, whilst social media will struggle to convey the deeper conversations that email can. Both of them would achieve little without the content “treat” on offer. Your web marketing channels are a team, each with their own strengths and weaknesses that in turn, help them play an important part within your overall web marketing goals. It’s really less about what working and what isn’t, and more about how everything is working together and how that can be maximised that leads to successful web marketing overall.

Do You Know How To Internet Market?

Would you agree that network marketing these days go hand in hand with internet marketing? If you do agree and I believe it’s true, then why is it for the vast majority of people in network marketing have very little, if any knowledge about how to internet market their opportunity?

I think the answer to that question is the industry has let us network marketers down when it comes to internet marketing. Plain and simple most of us don’t know how to do it. Most are just out there trying SOMETHING. Facebook, YouTube, Instagram, Twitter and maybe even LinkedIn have been the big kahuna’s as far as marketing online via social media. Don’t get me wrong, SOME have had success, but MOST… NOT! My own little research has found MOST networkers who have used those platforms have had little success recruiting people into their opportunities. Again notice I said MOST. Not all. And if you’re one of those few who’ve had success… Fantastic! Disregard this article. I’m speaking of the vast majority.

I was as excited as the next guy or gal back in the day, when my sponsor showed me how the internet was going to change how we recruited people. As a matter of fact, I breathed a sigh of relief knowing that I would never have to do another personal presentation or home meeting.

But what ended up happening is the internet made a way to spread the word about our opportunity to thousands or even millions, and the industry embraced it, but forgot to teach us how to spread the word. I know, I know it’s not the company’s responsibility to teach you how to market. But what about that new person you sign up who desperately just wants to make extra money to make ends meet? And doesn’t know how? Falls on you doesn’t it? But what if you don’t know? Then what? Your upline?

So what we have is a bunch of network marketers trying Facebook, trying YouTube, trying Instagram, etc. But there’s no clear blueprint on how to internet market your networking opportunity.

So here is my attempt to pass along a little of what I’ve learned. Mind you, I’m not the gospel according to making six figures a month or anything, but I do know a thing or two that can help coachable network marketers promote their business opportunity online.

Okay let’s start with what all of us need most in network marketing… LEADS! We need to learn how to create our own FRESH responsive prospects who end up chasing us about our opportunity and not the other way around.

How do you do that? I know I’ve written about this before and might sound like a broken record to those of you who have read my business announcements here. But maybe I’ll explain it differently so you don’t say, “Here he goes again!”

Wouldn’t you agree that it’s safe to say that people like yourself have invested (notice I didn’t say spent) anywhere from $50-$500 enrolling into their opportunity? So you are a proven buyer. Then there are all the other necessities to run your business like buying the product automatically every month, your company’s website, advertising, etc. Again… you’re a proven buyer.

So if people are proven buyers, you need to go where they are. These people known as network marketers are your TARGET Market. They have proven that they will spend money on their business and they are actively trying to promote their business online. If you put the right offer in front of them they’ll probably become members in your downline or buy your product and become a customer.

Facebook?

Your friends there don’t want to know about network marketing. But the networkers in MLM Facebook groups do. DO NOT market your opportunity to them though. Quit pitching them! They already have an opportunity. Show them how you can help THEIR business. Trust me, you do that and they’ll know you have your stuff together and eventually will be curious about what you’re doing. Then they’ll chase you.

Network marketers are open to learning how you might be able to teach them how to internet market. So advertise online how you can help them in network marketing ezines, write articles in EzineArticles.com, grab some PLR (Private Label Rights) material on internet marketing and make it into an eBook on how to do internet marketing. Create a blog that gives them the kind of valuable content that teaches them how to market their business online.

In summary, do this:

  • Step 1: Find Network Marketers (MLM Genealogy Lists)
  • Step 2: Send a good sales message to email addresses of MLM Genealogy Lists
  • Step 3: Take phone numbers from MLM genealogy lists and use a company called GoRingless.com to send your marketing message to 100’s- 1000’s at a time.
  • Step 4: Follow-up with prospects that are now emailing you and calling you back to find out what your message is all about.
  • Step 5: Share valuable how-to internet marketing content via your own blog, social media, articles, blog commenting, network marketing forums, etc.
  • Step 6: Close prospects (Are you in? or Are You Out? Don’t sell!)

Follow these steps and you will make a change in your business for sure.

How To Simplify Your Business With Direct Email Marketing Software

Email marketing is in demand these days. People use this essential marketing tool proficiently to promote their business or products. Furthermore, email marketing services could be used to retain your customers and attract new ones. If you have just started your business even then you need to add e-mail marketing tool in your tool kit to promote your business and products to get sales leads.

On the other hand, sending mass email could be a problem if you do not use direct email advertising software. If you are using free web-based email accounts to run your promotional campaign then just think how many efforts you need to put in to send customized emails to your target customers. And, if you use “send to various” option or you send e-mails to your mailing lists then there are many chances that your customer either does not unfold your mail or the server of internet service provider blacklist your email address.

Therefore, to run an email campaign successfully, you must use professional email marketing services or direct email marketing software. There are different mass email software companies available in market on the internet. Even some websites permit you to send mass e-mails via their gateway and some of them facilitate you to send your emails or run e-mail marketing campaign through your desktop and even from your personal website gateway.

However, due to improved security by the ISPs many emails do not pass through their email filters and, hence end up in junk folders. In this type of case your marketing campaign can just go waste. You spend a lot of money on running your campaign and in return you will get nothing. To avoid these conditions, you should only pay money for trusted and reputed e-mail software.

So, here are the points to remember before selecting direct email marketing software:

1. Only get software from a reputed email marketing company because your campaign is a very necessary investment to carry you tremendous sales leads and therefore, you must not compromise on the marketing software. It must give you easy to use interface to manage your customer’s contact details, mailing list, automatic and customized replies to the e-mail queries. Buying this kind software is definitely a better investment.

2. Use personalized e-mailing services because some businesses use collective or reseller versions of these services to save the charges acquired. No doubt this type of service offer you economic email advertising medium, but they produce a negative effect on your intended audience. So, you must purchase independent email software for successful results and full control.

3. Use highly developed software according to your needs because there is a lot of software available in market, but you should perform some research and buy the one that matches to your needs. Advanced software permits you to articulate email campaigns and different information program. They work the best to personalize your campaigns for your customers and target audience.

Therefore, using services of reputable email marketing company for sending emails, it is likely to run an efficient marketing campaign through the online resource of communication. Start-up businesses which have no reputation in the market should make use of this service. Email service will help them accomplish a larger part of the demographics, so that they are able to generate awareness about their product or services in the brains of the customers.

Magento 2.1 – Just the Right Features to Empower Marketers and Merchandisers

Magento 2.1 brought with it a number of appealing changes that ecommerce businesses simply loved. It has all the great features to provide online shoppers with excellent shopping experiences.

It’s important to note that it’s the marketers and the merchandisers who create compelling campaigns for promotions and the platform that supports ecommerce empowers them with the numerous built in features.

Magento 2.1 gives you the power to create memorable shopping experiences for your customers – faster and in the easiest way possible.

Here’s how Magento 2.1 can help:

It drives sales and improves productivity

Magento 2.1 has new features for content staging and preview. You can stage and preview all types of content such as updates to products, categories and categories too. User friendly tools have been developed with extensive usability testing and the entire process of staging and previewing before you add new products or categories is made very simple and fast. It also has a new timeline dashboard that provides store owners with at a glance scheduled updates so that your sales and marketing team can use the data to maximize the impact. With Enterprise edition 2.1, you can preview this information across the sit and share the links so that reviews and approvals are easier.

Boosts conversion rates

In order to streamline the checkout process, the Magento 2.1 has a number of enhancements to increase the efficiency of the checkouts and boost sales. PayPal in-context checkout greatly increases the conversions as the customer does not have to leave your website in order to complete the payments. Securely storing credit cards is a great way to quickly pay especially for frequent purchases. Customers just love to pay quickly and checkout without having to manually type in the credit card information.

Scale for growth

One of the newest features of Magento 2.1 is that it comes loaded with Elastic Search which is a powerful search technology that supports over 33 languages or quickly searching the site. You can set stop words, search synonyms and can handle large catalogs that are required by fast growing merchants. The configuration for elastic search is fairly simple and you can begin using it right away.

Improved management experience

There have been significant changes to the way Magento is administered. The new technology elastic search enables you to quickly find customer records or orders and assign search synonyms that can be used to better navigate the site.

Deploy in the Magento cloud

Deploying in the cloud ensures that you can create amazing customer experiences without worrying about the infrastructure to support it. This is mainly because the cloud ensures that you get a highly customizable, secure and scalable storefront built on AWS. It is optimized for rapid deployments and high performance.

Magento allows you to flexibly deploy your store in any environment you wish – whether on the cloud or hosted or on-premises.

Magento is truly the most apt platform for ecommerce development. It is ever evolving and enables store owners to sell better and convert better!