20 Must-Do Push Notification Best Practices For Ecommerce Marketers

Mobile marketing is the recent buzzword and push notification is definitely an indispensable part of this promotional journey. Reaching the users out of the app usage was not an easy task but the push notifications have made it possible. It has the power to stay apart without getting lost in the colossal crowd of unread messages. Although push notifications are the ideal way of grabbing user attention, they can be easily manipulated – if, in wrong hands, it has more influence to do wrong than anything right.

Problems

According to a report published a year ago, people find push notifications really annoying. The fact is push messages are nothing but attention seekers. They like to grab user’s response being a direct communicating line between the customer and the app. It is important that only relevant messages reach the app user without infuriating them. The problems that usually arise in case of push notifications are-

· When the user is giving consent for push notifications, marketers must ensure only the relevant updates are reaching the customer by knowing their set of preferences.

· It must be realized soon that push notification is a privileged tool that must not be used for spamming users with all day frequent messages.

· Wrong timing can annoy a user and make them instinctively delete the app. To avoid any such thing set the timer right for relevant alerts.

· Before sending any push messages certain criteria like age, time, basically all user info is must because otherwise you are bound to send wrong messages to wrong people.

· Push ads through notifications are a complete no for any user who wishes to stay with you and likes your app.

· Late messages can annoy people to the core.

· Marketers must ensure that opting out of push messages must be as easy as opting in for notifications. Easy settings can stop the customers from deleting the app completely.

Industry Overview

The year 2015 was considered as the game changer for push notification industry. From general push messages, the focus shifted to segmented notifications to target users based on their preferences. The changeover from spammy, unrelated push messages to planned tactical ones significantly enhanced consumer engagement, retention, and experience. Every industry must be flexible enough to remain in the forefront of the varying flows of customer needs. The fashionistas and creators struggle to imagine the subsequent popular trend, whereas, the medical scholars try to retort to nature’s hardest queries. To become a leader in a particular industry setting trends is more important than just following them blindly.

Push notifications are the most economical and best way to drive app retention and engage your customers. But, often it is applied in a thoughtless, insensitive, and honestly indecorous manner. A new report from Accenage that is based on more than 38 billion push messages suggests, if such notifications are applied and used fittingly, push messages can be very influential on Android (until the launch of Android M OS), with 100% opt-in rate.

20 Interesting Solutions

The Push Notifications are as important as the user experience (UX) of your app because the researchers believe that more than 71% of the app uninstallations are usually triggered by the push messages. The bottom line is bad push practices can be harmful as push notifications directly hit the users and not the devices. So let’s check out few of the best push practices to hit the bull’s eye.

1. Respect to the Specific Local Timezone

It is quite easy to think and act according to your own time zone like “its 8 p.m. in India so let’s start circulating the push messages”. The push notification doesn’t work that way. When your customers are involved it becomes vital that your messages hit the user at the right time when they are ready to receive it according to their time zone. A decent push service will definitely reduce the server load and stagger the messages over a window if required.

2. Internally Prioritize a Message

What is prioritizing a message? The marketers often think, the more, the better. Right? It is not the same in all cases. Many times, more can reduce your revenue, your users, usage, feedback, and everything. Sending 23-50 pushes a day to the customers can not only irritate them but also make them uninstall an app. Thus, internally prioritizing a message to 5-10 maximum per day can help and suit most of the applications.

3. Avoid Generic Pushes

Considering a hard limit to multiple pushes per day can be an effective practice. You might be thinking of sending various services that can help your app interact with the user, inform them and gain user preference knowledge. But, generic pushes can be termed as bad practice. Giving preference to the transactional messages can grab more attention of the user.

4. Value Your User’s Sleep

As far as night is concerned, people usually want a good night’s sleep in order to start a fresh day. Mobiles are usually put on silent or do not disturb mode while people are asleep. Considering this, do you really think people really have time to go through all the push messages pouring in throughout the night or in the early morning? So, marketers must also value the user’s sleep and limit the notifications till day time. Maybe a summary push notification in the morning can be more effective than 10 odd messages at night.

5. Personalise Content For Users

The push messages can be personalised and sent to the users to make it more valuable. Except for junk and irrelevant messages, news alerts, deals, and chats based on user preferences can create a positive impact. Numerous marketing automation are possible with some very basic data inputs. Like how long the app is installed on your device, what level of the game you are at present, your last usage, and many such small things can help in personalizing push messages for the users.

6. Favour the Transactional Pushes

The 1:1 push messages that are usually directed to the single user and are not commonly unique with audience division, is termed as a transactional push. For instance, their package is being shipped or there’s a new like, and more. Such notifications are seamlessly bespoke as per the definition. Yet, timeliness is one of the best practices that one must adhere to.

7. Personalize with User Name

When a message is purely meant for a user and is indicated with the user’s name in the push messages, like Ronit, it is time for your doctor’s visit in another 4 hours; people take it more seriously and truly like such notifications.

8. Make it Simple and Short within 10 words

To create impact in minds of the users, 10 words are more than enough to convey the right message what you wish to let your user know.

9. Correct Implementation of the Technology

To keep the 71% stats shown above at bay, implementing the notifications rightly is very important. It is not just about certificates and provisioning.

10. Seeking Permission is Indeed Vital

The pop-up alert appearing at the beginning of installing an app seeking permission is ideally the most vital checkpoint. Without the permission of the user notifications cannot be pushed.

11. Seek a 3rd Party Service

Setting up push notifications is not an easy task to do it on your own. Seeking help from the 3rd party service is the best option in terms of topping, consistency and good features.

12. Opt Content Preload

If you are directed to some in-app content by a push message, preloading it with available API is most likely to do. This can delay the push by few seconds but you get the ready to go UI, without waiting for the irritating loading screen.

13. Easy Availability of the Notification Settings

Difficulty in locating the notification configurations can be annoying for the customers. Easy availability of the setting to turn off or on the notification is vital.

14. Personalize Message as per Location

Appropriate location-based significant messages will develop engagement with the customers. Personalizing messages according to the location of the user can be a great practice.

15. Out of the Box Thinking

It is important that you deliver specific value and unique content to end users while incorporating the push notifications in your planning strategies. This requires out-of-the-box thinking. The push ads are not just a slice of your communication approach; it is a portion of customer’s mobile involvement with your brand.

16. Smart Segmentation

The CRM software or the in-app behaviour must be the intelligent factors for smart segmentations. The user behaviour and profiles are both required for a solid division planning.

17. Defining KPI

The mobile key performance indicator can help you understand the real engagements, long-term retention or conversion, and lifetime or revenue value of the product whereas, the click and conversion rates just helps in understanding the preliminary achievement of a campaign.

18. Content plays a Major Role

The content of your message creates a strong impact on the success of push notifications. Such as, “off”, “discounts”, “promo code”, etc. have a strong interest of the consumers.

19. Rich Pushes

Apart from the text content, the Android forever lol and iOS 10 brings forward rich pushes. Now, your push previews can include GIF images and videos. For arbitrary views from your iOS 10, you can study in detail.

20. Expired Message Removal

Once the message loses its relevance, it must be automatically removed. For instance, 50% off on shoes was an offer valid a week ago but at present is of no use to the user, so it must be removed automatically.

Why is Betaout All In One Ecommerce Marketing Automation?

Betaout empowers the E-Commerce businesses to upsurge conversions and identify with the user engagement procedure using real-time user personality and committed data. It offers a tailored set of tools that the marketers of e-commerce businesses can utilize to distinguish themselves and thus address precise client needs. The hassle free Betaout tool is an easy-to-use marketing solution that enables the e-commerce companies to bring their marketing efforts into a strict line, offering them the much-required edge over the competitors.

Direct Email Marketing Software

Direct email marketing software is software that enables you to
handle your very own bulk email marketing campaign rather than
paying per piece to use online bulk emailing services or paying a
marketing firm to do your bulk email promotions.

Bulk email marketing is certainly one of the most cost-effective
strategies in internet marketing, especially if you do not have
to pay a set price for every email that is sent out.

The pricing structure associated with your method of
accomplishing bulk email marketing has an impact on the cost-
effectiveness of your email marketing campaign.

Using software can save money if you have the time to put into
developing and managing your own email marketing.

There is a number of direct email marketing software packages
available on the market. Some are even shareware programs that
don’t require an initial investment or ongoing costs.

They don’t generally have the value-added features that come with
software packages that you purchase; however, if you aren’t
running a large email marketing campaign, they may suit your
needs for accomplishing specific tasks just fine.

A good, comprehensive email marketing software package should
provide some basic features that will enable you to effectively
develop and manage your email marketing campaign.

Some of the features to look for include templates, list
management capabilities, and a tracking system.

With these basic features, you will be able to build your mailing
list, craft your email marketing message and analyze the results
from your email marketing campaign to determine what is and what
is not effective.

The ability to send both text and HTML messages can be important,
especially if you want to personalize your email messages
automatically.

HTML templates that are pre-designed are available with some
direct email marketing software.

With such templates, you simply fill in the blanks and you don’t
have to worry about knowing how to write HTML code to accomplish
personalization.

The flexibility of the templates in regard to being able to alter
them to suit your company’s image or to devise your own
customized design is something to consider as well.

List management features of direct email marketing software
should provide you with the capability of building an opt-in list
as well as providing automated management of opt-outs which
enable recipients of the email to unsubscribe or to be removed
from your mailing list.

Manual management of the task of opt-ins and opt-outs can be
incredibly time consuming and if you use email marketing on a
large scale, it can even be impossible.

You should also be able to categorize the addresses on your email
lists so that you can send relevant information to interested
parties.

Tracking features in direct email marketing software are highly
desirable.

Software packages with tools that provide you with a statistical
breakdown that tells you whether or not your email messages are
being read and which links in your messages are being followed
will help you to better manage your email marketing campaign and
to improve its effectiveness.

There is no sense in sending marketing messages that don’t draw
results, so tracking the results of your messages and making
changes as needed is essential.

The capability of setting up auto responders for the purpose of
follow-up or to answer subscribers’ questions is also a value-
added benefit of some email marketing programs.

Reviewing a large number of email marketing software options is
definitely in your best interest.

Features of the software programs as well as costs are something
to consider when choosing software for your email marketing
campaigns.

Compatibility with the hardware you are using is also something
to consider. With a good email marketing software program you
can stay in contact with your customers and leads, save money on
marketing and simplify your email marketing campaign so it won’t
be too time consuming for you.

The Difference Between Web Marketing Channels and Destinations

Sometimes within web marketing, we can be guilty of placing all of our hopes on our favourite web marketing channels, be that SEO, social media, PPC or another latest technique for overnight success. Any method of sending visitors to our website is a “marketing” channel”. Web marketing however isn’t just about generating traffic, it’s also about enticing that traffic to act. Equally as important as our marketing channels are our marketing destinations. In simple words, “channels” are how we entice people to our site, “destinations” are the places we send them to within our website and/or web properties. This article looks at why we need to consider our marketing channels and destinations as individual parts of an overall online marketing strategy.

People often come into web marketing with an excited focus on one, or more, marketing channels. They have recently read an article outlining why LinkedIn can unlock the true potential of any B2B business, or how the latest changes in Google AdWords allow them to follow their B2C customers around the web. Often, people come into web marketing with the belief that if they can simply get traffic from whatever popular web marketing channel people are talking about today, they will be instantly successful. The truth is that NO web marketing channel can be the sole solution to all of your business dreams. Marketing channels are great at generating traffic, but once we have traffic, we then have to make it as easy as possible for our traffic to find what they are looking for and act.

I Get Traffic But No Customers From My Website

One of the most common statements within web marketing is “I get traffic to my site, but hardly ever any leads or new customers. Web Marketing doesn’t work for me.” If we are getting lots of visitors from any web marketing channel, but not in turn getting at least a handful of new enquiries, then something has to be wrong with the relevance of our web pages with what people are looking for when they find us? The most common reason for lack of conversion is the “destination” we send people to from our chosen web marketing channels. For example, if we “tweet” about white chocolate, but then send people from that tweet via a link to our website homepage that shows many kinds of chocolate, then we are asking our website visitor to do some work in order to find what they were interested in.

So what should I do?

Let’s look at another example. Let’s suppose you let holiday homes in some wonderful seaside, holiday town. Let’s also suppose that some of your homes are dog friendly. Let’s say that you currently run ads via PPC for dog friendly holiday homes in your seaside town. If everyone who clicks on one of your ads lands on your generic website homepage that’s simply shows images of random holiday homes, then we are asking our website visitor to filter out the dog friendly homes from the others. They have to so some work to find what they are looking for.

Alternatively, with a little more work on our part, we could send people clicking on our PPC ads to a dedicated page that only shows your dog friendly homes. Maybe we also show a few great reviews for each one and perhaps even include some images of happy dogs spending time at our pet friendly holiday homes? Our website visitor has landed on a much more enticing and relevant page. We have both given the website visitor less to do and, more importantly, shown them exactly what they were searching for. It’s easier for that website visitor to now act.

In this second instance, our web marketing channel (PPC) and website destination (dedicated dog friendly holiday homes page) work in tandem to promote our holiday properties much more effectively. You may have read/heard the phrase “Landing Page”? A landing page is the most commonly used phrase to describe a website destination used online. I prefer the term “destination” because it helps me envisage an exciting place we send our website visitors to where we help them to “do” something they are interested in.

So, channels and destinations? Anything more?

Last week we went over that the difference between “connect” and “buy”. We can also apply this principle to our work on web marketing channels and destinations. Let’s suppose that a good number of our website visitors to our holiday homes page are not quite ready to purchase their holiday today. Maybe they are unsure where to go on holiday? Maybe they even want to know what would be the best destination for a dog friendly holiday? At present, if they land on our dog friendly holiday homes page, we currently only have a call to action for people ready to buy now. What can we do to “connect” with all those people currently researching where they want to go on holiday with their dog?

What if we offered a free downloadable guide to “Great Dog Walks In and Around Our Wonderful Seaside Town”? If we offer this guide in return for our website visitor’s email address, we have given them an action they can take today that will help them decide whether our seaside town is the place for their holiday, or not. We also gain the ability to continue communicating with that website visitor beyond this initial visit to our webpage. Perhaps some of our website visitors won’t book this time but will next? Perhaps some might book another destination that we offer holiday homes in? Perhaps they were even researching on behalf of someone else? Whatever their reason may be, by giving them an action to take and “connecting” with them (via our free dog walks guide), we have the ability to communicate with them continually about dog friendly holidays. The onus is, of course, on us to communicate well.

Web marketing has never been just about channels. SEO, social media or even PPC are never a sole answer to your online success. To be truly successful, we need to think about where we send people to and how relevant that is to their point of interest. We also need to think about what we offer people as a next action to take. If people are ready to buy great, if however they want to learn more, then we want to help them do that too. Business is a path of customer care, when people come to us we need to look after them every step of the way.

Network Marketing Advertising – Crucial Component To Your Online Success

Importance of Network Marketing Advertising

Network marketing advertising is a crucial aspect in this type of online earning opportunity. It is your best method of reaching your consumer base, which eventually leads to more exposure for your business and its products such that you can gain the ability to sell them. This is basically how you can develop a business network with this system.

A lot of people therefore miss out on the opportunity to make real money with a network marketing program by not investing enough on their advertising strategy. One reason for this is that they are too afraid to take money out of their own pockets. But you have to be realistic in your approach, such that you would have to spend a little money in the hopes of making an earning in return.

Calculate Your Expenses

Since this is the most primary concern for some marketers that limit their ability to realize a powerful advertising campaign, it is important to examine your costs and expenses. Calculate each item that is involved during the advertising promotion to ensure that you can only spend what you are willing to. However, you cannot come into this not willing to spend because whether you like it or not, advertising will entail costs.

These expenses will help to cover your lead generation campaigns, advertising, company branding, sales promotion, among other things that enable to get the word out about your company and its products to your consumer base. In addition, experts also advise that you use more than one promotional method to ensure better results. With proper planning and execution on this, you should be able to enjoy return of investment in the long run.

Word of Mouth Advertising

If you really want to save on expenses for your network marketing advertising, then you can maximize the cheapest one around: word of mouth marketing. A lot of people might already understand why it is considered as one of the most effective method of marketing around. However, not everyone is able to really value how much of an impact it can create.

Through the use of word of mouth advertising, you can reach out to real people and you can establish a more realistic network with them. It is also helpful for your company’s branding when the people who have bought your product are the ones generating hype about it.

Other Methods of Online Advertising

There are several more choices available if you wanted to obtain realistic and visible results with your network marketing advertising campaign. Here are just some of the methods you can use:

– Postcard campaigns. This is one of the most cost-effective advertising method around and is growing in popularity as of late.

– Media ads. Several companies purchase ad spaces from local magazines or newspapers to obtain higher leads. More expensive ads include promoting on television or radio, but only choose them if you have the budget for it.

– Offering ezine. Ezines have become the new standard for obtaining content in this modern times, hence you can offer those contents through ezines to the people in your subscription list.