Marketing Advertising – The “No, Nos” of Marketing Advertising

The terms “marketing” and “advertising” seem to overlap in the minds of most Americans. However, marketing and advertising are actually two distinct processes, where marketing is the process with a broader scope. However, the two processes do correspond in many ways and do overlap in actual practice. The process of advertising for instance can benefit from typical marketing processes especially during pre-phase advertisement stages. The marriage of marketing and advertisement could perhaps result in the newly coined phrase: marketing advertising.

Four Reasons Advertising Can Fail and Why “Marketing Advertising” is More Effective

According to an online article, 10 Rules for More Effective Advertising2, there are numerous ways that even ad professionals can knowingly or unknowingly make a flop of an advertisement campaign.

Some of the unfortunate techniques include the following:

  1. Using information presented in an A-Z format, without interlacing the information in a story that people can relate to.
  2. Not being explicit about the purpose of the advertisement. Subtle advertisements aren’t necessarily a good thing. Advertisers should make the call to action apparent.
  3. Failing to “speak” to the emotions of viewers. According to the article, “There are eight basic, universal emotions – joy, surprise, anticipation, acceptance, fear, anger, sadness, and disgust.” The article also states that, “An added bonus is that successful emotional appeals limit the number of exposures required for audiences to understand, learn, and respond to the calls to action – people may only need to see emotionally compelling scenes once and they will remember those scenes for a lifetime.”
  4. Using inferences and conclusions that are too complex. Advertisements are not meant to be complex. Otherwise the convenience of advertisement wouldn’t be convenient any longer, would it?

I would also add that a big marketing advertising “no, no” is avoiding the foundational element of market research. Without market research, an advertising agency may even bypass the advertising mistakes mentioned above and still fail to stimulate action among a specific audience.

Market Research: Start a Marketing Advertising Campaign the Right Way

An advertiser doesn’t have to be a marketer to realize that knowing his or her audience (i.e. his or her market) is effective for better advertisements. Besides avoiding the mistakes mentioned above, advertisers or marketing advertising experts need to know their market as thoroughly as their budget and energies will allow, as some commercials (even with all the recommended elements) may fail to stimulate an audience to action. Take the Burger King “Herb the Nerd” commercial (see MSNBC’s 10 Worst Super Bowl Ads of All Time3) as an example of what doesn’t work. The commercial, (though it may have contained most of the requirements inversely inferred in the list above), was a calamitous flog since many of those who viewed the commercial were annoyed by the actor who played Herb the Nerd and were perhaps also uncomfortable with the emotions that the commercial tried to evoke in the first place. With a bit more market research-or more marketing advertising–, perhaps Burger King’s agency could have avoided a million dollar fiasco.4

Even amateur marketers and advertisers are aware that market research can be extremely valuable but many are not willing to expend the time and effort it takes to find a successful direction for a marketing advertising commercial. Especially since marketers may have a sneaking suspicion that even when viewers say they like one commercial, they might actually respond more readily (or emotionally) to another commercial.5 Market research, according to allbusiness.com can be conducted with any or all of the following techniques:

  • Surveys
  • Focus Groups
  • Personal Interviews
  • Observation
  • Field Trials

Market research can also include a history of the company’s own advertising projects. Campaigns that were responded to well in the past may simply need a remake.

A Final Check on the list for Marketing Advertising Techniques

After all is said and done it seems that the humor and the simplicity of an advertisement can contribute to a major commercial success. 8 The Windex Birds Commercial9 may be a good example of humor and simplicity for the Windex buying audience.

References

1 marketing.about.com/cs/advertising/a/marketvsad.htm

2 americanresearchgroup.com/adrules/

3 msnbc.msn.com/id/16790823/page/2/

4 en.wikipedia.org/wiki/Where%27s_Herb%3F

5 seedmagazine.com/news/2006/02/instant_study_hints_advertiser.php

6 allbusiness.com/marketing/market-research/1287-2.html

7 feedroom.businessweek.com/index.jsp?fr_story=66a1534d180cba6de0d27d48ceb0c20fa72611bd

8 usatoday.com/money/advertising/adtrack/2006-12-17-year-end-ad-track_x.htm

9 guzer.com/videos/windex_birds.php

Gaining More Chances of Affiliate Success Through Marketing Software

Regularly, marketers want more out of what they have bargained for. And because of numerous demands, they end up in a pile of questions that need quick solutions. Marketing and branding has never been easy but because of our fast growing technology, affiliate marketing software has been made possible.

What is affiliate marketing software? It is one type of software that enables the integration of a seamless tracking system for affiliates embarking on a full pledged solution. Talking about networking, marketing software is made to suffice the struggling effects of branding affiliates and marketing them. This is because every affiliate has the pure capability to market themselves individually and sell the company’s products, earning very high commissions.

How can Affiliate Marketing Software support success?

1. Traffic? No problem.

Affiliates can bring as many traffic as they possibly can and not worry if they’ve got their name stamped on that deal. What’s worse than not having someone to visit your site is not being marked as that person who is responsible for large numbers of customers. It’s an affiliate’s worst nightmare. But because of the affiliate marketing software present these days, affiliates need not worry. And companies or marketers should make it a point to install such software to ensure the security of every affiliate’s account.

2. Commission reports made easy.

Whenever affiliates make a huge commission, it is the company’s obligation to run commission reports and confirm that the visitor really came from its true source. Affiliate marketing software made it easier for companies to run down the program and see the amount of money they owe to every affiliate.

3. Pay your affiliates right on time, all the time.

If you’re having a hard time tracking down your affiliate’s basis, it would be harder to pay them on time. That is why affiliate marketing software is probably the most useful software in terms of affiliate marketing business. Now you don’t need to worry about paying your affiliates on time because when using such software, it is efficiently possible.

4. Summary? No worries.

If you keep on worrying about summarizing different areas of sales, affiliate marketing software is just about everything. This is very efficient most especially in the field of organizing and keeping track of those important records. This will also minimize committing mistakes that you wouldn’t dream of happening. Summarizing through affiliate marketing software ranges from sales to commission to clicks, leads and impressions summary, name it.

What does affiliate marketing software spell out? T-R-U-S-T. How can a person trust your company or whatever it is that you’re offering them if in the first place you don’t have evident proof of supporting it? Trust is a very important word especially in doing business. You can never give your support to anyone without gathering enough amount of trust in them. In vice versa, the affiliate can trust you and you can do the same.

Now remember, every software has its own use. It will depend on the kind of report you need to fulfill. There are no cons in installing such software in your hard drive. It can do more good than evil. What’s amazing about affiliate marketing software is that you can easily and efficiently determine exactly how much you owe an affiliate and the moment you realize it, the easier it is for you to show them the money.

Information About Digital Marketing

Business is an economic activity in which people engages to earn profit. Every Business requires dealing for its product & services and we are living in an environment which is dynamic in nature. Technology changes day by day which has an equal impact on every aspect of Business. The days are gone when people uses old dealing techniques to explore & expand their business yes now it is very easy to do marketing because “DIGITAL MARKETING” is here.

Now what is digital marketing? Here is the answer This is a set of functions which is use for marketing products and services through digital technology mainly on internet also covers mobile phones and other medium like advertising. It is very effective way of marketing as now a day people uses digital devices rather going to physical shops.

This is the only dealing way where every marketing plan meets its goals without incurring any extra costs. There are many types like search engine optimization, content marketing, search engine marketing, social media marketing, social media optimization, e- commerce marketing, e-mail direct marketing and display advertising e-books are now part of our advance & fast changing technology. This marketing helps in maintaining complex customer relationships. A type of marketing which helps every person in giving tough competition to their competitors, getting large portion of market very effectively and guarantees a long time growth of one’s business.

Digital Marketing has the advantages of getting the marketing strategies from planning to execution very quickly, it allows viewers to share their content, it is very easy to make changes in plan after it starts, this dealing is very affordable than traditional marketing. This Marketing is accessible to any size of business whether small or big. High budget is not required in this for example dealing on social media only requires creativity and consistency.

Digital Marketing helps business to get broader by achieving targeted audience at very high pace than traditional marketing approaches. It adds a lot more science as it allows companies to be more connected in their dealing efforts. Business can attract their targeted customer very fast as recent study shows that they spend 23% of their time online. 40% of small business owners have save their money through digital marketing than traditional marketing. The strategies involve in this generates two times more revenue than normal generation of revenue.

It uses latest technology and attracts genuine prospects which later can be change into leads. This type of marketing allows high level of flexibility and measurability. Digital Marketing not only allows branding, business promotion, business expand online but also provide 24/7 service to their online customer so that they feel more supported and valued. In Short Words Digital Marketing is an ever green source of entertainment, social interaction, business growth, news and shopping. It often refers to web marketing, online marketing or internet marketing.

Social Marketing Advertising is Now on the Rise With Internet Businesses

Social marketing advertising is now on the rise. Everyday, social media websites become more and more popular, and millions of internet users all around the world can be logged on to their MySpace, Facebook, Twitter accounts, YouTube, etc. at any given moment. Because of this, social marketing advertising has become a must for any business wishing to market over the internet.

This is because success in business these days depends on strategic networking. If you’ve been looking for new ways to promote your business, then social marketing advertising is definitely something you need to check into. It’s now very common for companies to create their own customized profiles on social media sites, and then add potential customers and business contacts as friends. Making friends and connecting with a targeted demographic play an important role in social marketing networking.

No matter what your target demographic is, you’ll find that all types of people from all backgrounds and cultures log on to sites such as MySpace, Twitter, Facebook, YouTube, Squidoo, and Stumbled Upon regularly. Many online businesses, even some of your competitors, are already taking advantage of social marketing advertising. You need to jump on the bandwagon as well if you ever want your online business to be successful.

Creating a profile or channel isn’t very hard at all. You do need to keep all your profiles updated though. You can’t simply throw a bunch of graphics and content up and then leave it. You need to login every single day to add new friends, respond to requests, share comments, answer questions, and so forth. Social marketing advertising will work best when you’re persistent.

One thing you don’t want to do, though, is go around spamming other people’s pages. Nobody wants to login to find an advertisement in their comment section. Don’t go sending messages telling or asking people to buy either. You need to get to know your fellow users first before throwing sales pitches at them. Social marketing advertising works really great just as long as there’s no blatant advertising. You can offer advice to other users without making it obvious that you want them to buy your products.

If all this seems like too much for you, there is still another method of social marketing advertising. It takes less time and effort, but it can be costly. You can pay to have your banner placed at social media sites.

If you’ve ever had a MySpace or Facebook account before, you’ve probably noticed banner ads. These ads, of course, come from online business who understand the importance of social networking advertising. Remember, millions of people visit these sites every single day, and your ad can be seen by many of them!

No matter how you choose to go about social networking advertising, whether by creating your own profile for free or buying advertising space, you can rest assured that your sales will receive a vast increase! Before you know it, you’ll finally be the internet entrepreneur you’ve always dreamed of being.