Is eBook Internet Marketing Software Worth Its Price?

When looking for eBook internet marketing software, one of the most popular software that you will probably find is the eBook EXE eBook design software on top of anything. Nevertheless, a PDF format of the eBook software is also available because PDF has long been used in the internet market. PDF is only one of the eBook creation software that is widely used nowadays on the internet. Important documents have been stored and published by the Government using thing eBook creation software.

The eBook online marketing software may come cheap, a price ranging from $20 to $200, with the aid of any type of eBook creation software. Your readers can write their name on the eBook they have created using the eBook online marketing software. Also it has the capacity to create a beautiful interface so it will look attractive therefore making it more appealing to the taste of your readers. The best thing of all, this eBook internet marketing software allows you to create eBook without any difficulty at all.

The Misapprehensions on eBook Internet Marketing Software

The first of the misconceptions that people may have about this particular eBook internet marketing software is that they think it may be too expensive thus scaring them away from it. One must be hopeful, because there are plenty of competent eBook software online available for free to create the eBook you needed. A further misconception of the eBook internet software is that nearly all people believe that eBooks that are printed in EXE format are more professional looking rather than those of eBook in PDF form.

It is very wrong to have this false impression because these days, it is the essence of the eBook that is extremely more important rather than how it looks on the outside. In fact these days, an eBook can be published in any format and it will nevertheless look as less professional and less efficient as with the others. One drawback in using the PDF rather than EXE format eBooks is that it is not capable of branding or writing your name on it. But you need not worry since these days, there are already numerous eBook online software equipped with the branding tool emerging in the market.

Don’t be careless when someone borrows your eBook online marketing software or you might end up having you personal computer or laptop get infected with a deadly virus.

Any online marketer, who knows that the most important thing that is selling really hot on the net today is the information, also knows how to take advantage of this opportunity. One can take advantage of this opportunity by creating eBooks which they can sell and gain profit, but of course with the help of eBook internet marketing software.

Online Network Marketing Advertising Strategy

What I mean by advertising here is not just that: advertising. What I mean is more to “Think Marketing Communications” rather than simply “Think Advertising”.

Therefore, probably I should change the title of this article into: “Online Network Marketing Advertising & Marketing Communications Strategy”. Sounds better, right?

Ok, let’s move on.

It is to create a bond between YOU–not the program–and your downlines or your prospects. It is to build you as a Brand. As an Online Network Marketing Brand that gives meaningful values for your customers.

In this strategy, you have to cover the following points:

1) MARKETING OBJECTIVE – You need to set-up the amount of income you aim to get at the end of the year after you run your Advertising and Marketing Communications Campaign. For example, your Marketing Objective can be:

“Earn at least $10,000 monthly residual income or $120,000 annually”.

2) ADVERTISING AND COMMUNICATIONS OBJECTIVE – The difference between this and point number 1 is Marketing Objective is talking about numbers. About achievement money wise. Advertising and Marketing communications Objective is talking about what happens in your customers’ minds after being exposed to your campaign.

For example:

A) Build awareness of you as a successful Network Marketer in your customers’ minds. An expert whose advices should be followed to succeed.

B) Build your name as a trusted “BRAND NAME” in the Online Network Marketing industry.

C) Build positive rapport and make your prospects or downlines perceive you as their “profit source”.

D) Convince your prospects that to join and stay with the program you offer is a smart and profitable choice.

You see, the basic content in the point #2 of this strategy is first arising Awareness, second generating Interest, third provoking Desire, fourth motivating Action and the last building Loyalty. In short, it’s AIDAL. (A slight improvement of the old AIDA theory.)

3) TARGET AUDIENCE – Here you should clearly understand who you are talking to. It depends on the products and services offered by the program you join. If the program you join offers Autoresponder Accounts, Leads, and Web Design Templates, for example, then the Target Audience of your Advertising and Marketing Communications campaign are Internet Marketers, Network Marketers and people who want to profit from their Internet Marketing and Network Marketing activities. If your program offers Diet Pills, then your target audience are overweight people. But don’t stop there. Dig deeper. Dive into their minds and try to find out what their worries, needs or wants are. In short, try to know them just like you know yourself.

4) BENEFITS – Why should people join the programs? And why should they join under you? Based on your knowledge about your Target Audience, first, list down the benefits of the programs that will appeal most to them. Once you’ve done that, think that your competitors are not only people who promote other programs but also those who promote the same program you join. Therefore, you should provide added benefits for your prospects, so they’ll get more values to join a program under you than under anyone else.

For example:

“If you join under me, I’ll personally help you so you’ll get at least 3 Paid Downlines in 30 days.”

5) SUPPORTS – Convince your Target Audience that they will get the benefits as promised. State here your arguments that will back-up your claims at point number 4.

For example:

“In the past, I’ve personally helped hundreds of my downlines to earn between $750 and $11,000 monthly residual income. Click here to see their testimonials. They are real.”

6) POSITIONING – Here you are talking about how you want your Target Audience to perceive your program and, more important, YOU in their minds. If your program provides excellent products and services needed and wanted by millions of people world wide, you might position it as “a cash machine that lasts” and you can position yourself as “a certified technician that can teach people how to operate that machine the best way for the best results”.

7) TONE AND MANNER – This is about how you deliver your messages to your Target Audience in your campaign. It’s about the way you talk to them. You can be Authoritative, Factual and Full of Confidence, if you already succeed with your program and you want your Target Audience to follow your path to be as successful as you are. But you can also be Helpful, Friendly, and Resourceful, when you just start your campaign and haven’t had worth mentioning results yet.

8) CAMPAIGN ACTIVITIES – List down here the advertising and marketing communications activities you’d like to do to Build Your Name as a Trusted Brand Name in the Network Marketing industry and to promote your program to your target audience, for example:

– Writing articles and submit them to appropriate ezines and article directories.

– Google AdWords Campaign

– Solo Ads in appropriate ezines

– Forum posting

– You name it.

I always believe that “Once a great strategy is done, a great Advertising and Marketing Communications campaign is half done”. So, once you’ve done writing your own strategy, congratulations! You’ve reached half of your Network Marketing success. The other half is to implement this strategy to the fullest. And that’s the topic of the next article.

How to Buy Email Marketing Software

Businessmen run email marketing campaigns to provide information about their products and services to their potential customers. It is an effective and latest trend in online marketing. Bulk email marketing is used to send your email message to a large number of people manually or through bulk email software. Marketers have to compose customize messages according to the group of readers to obtain good response. You can use email marketing software in marketing campaigns to manage them efficiently and effectively. You have to analyze following factors before buying email marketing tool.  

1. You should select speedy and accurate bulk email software to launch time effective bulk email marketings campaign. Using this software you can send messages to a large number of potential customers in less time.

2. You should search email marketing software on various popular search engines and directories. You should be able to obtain information from specified websites, newsgroups, forums and message boards to purify your selection. 

3. Your software should be able to search on specific keywords or URLs. The list of email addresses is very important for marketing point of view therefore it should be able to customize your targeted list of email addresses.

4. Email marketing software should be able to remove redundancy from your targeted email list otherwise your readers can feel annoyance.

5. Price is one of the basic things when you select software for your marketing campaign. Bulk email software tool should be cost effective. It is better to compare different software tools and their features before buying them.

6. The software should have the feature of syntax checking and elimination of invalid email addresses from your email contact list.

7. Tools you buy should be able to sort, organize and merge email addresses in groups or according to their IDs to provide best email advertising methods.

8. Email marketing software should support attachments because while sending email newsletters it should be able to send any additional document if required.

9. You should select email software tool having tracking facility because in this way you can judge how many people have read your email and which email template brings good result.

Bulk email software is very useful because it saves time and increases income. You can send emails according to your defined schedule. It provides the facility of designing various templates for your email contact list. Moreover they also remove email address duplication to avoid irritation on the part of receiver.

Network Marketing Advertising – Successfully Advertising Your Opportunity by Not Doing it

How Can Network Marketing Advertising Help You Build a Huge Business?

Is that not the question so many of us in the MLM industry want to have answered? While so many small business owners seem to be making a killing on the internet, network marketers can’t seem to figure out how to advertise their opportunity.

Besides that, many network marketing companies forbid distributors from advertising anyway. What are we to do?

In the first place… it isn’t true that most small business owners are making a fortune from their web advertising. Just like network marketers – most business owners don’t really know how to approach online advertising. The reason is they don’t understand why people use the internet.

It is true that those in the network marketing industry have the added disadvantage of being restricted in how they can advertise their opportunity and products. But if approached properly, this really isn’t a disadvantage at all.

How do I know that? Ask yourself this question…

What If You Could Advertise Your Products and Opportunity All Over The Internet?

What if your network marketing advertising could be all about your products and opportunity? Would it really help?

I mean… What if you could advertise your products without restriction? What if you could…

  • Put pictures on the internet…
  • Create your own website linking to company sites…
  • Tell the world that you had the greatest opportunity on the planet.

Would it make you a success?

You are already free to walk up to strangers in the mall and talk about your opportunity all you want. You can give them samples. You can tell everyone that yours is the greatest network marketing opportunity ever devised by human creativity.

So what?

Even when someone can look you in the eye and hear you tell them that you have exactly what they need – they don’t believe you. Do you think they would believe you any more if they read it on a website? Would you believe someone else who did that?

No… You wouldn’t.

So here’s the thing… Get this.

Successful network marketing advertising really has nothing to do with being able to talk about your products or opportunity.

Did you get that?

If you want to be successful at online marketing you do not need to talk about your products or business plan. In fact that is precisely what you DO NOT want to talk about.

Why?

Because business opportunities are easy to come by. Products that are the latest and greatest are a dime a dozen. Everybody has the best products… The best opportunity… And the best up-line.

And most importantly… prospects are not interested in them. You are. You are the one who is interested in your opportunity. They are interested in something else.

Your potential prospects are asking different questions. So if you want to be successful…

Your Network Marketing Advertising Must Answer the Questions Prospects Are Asking

Here is an advertising principle that you need to get a hold of. It is deceptively simple. Don’t miss it just because it is simple. Ready? Here it is.

Find out what questions people are asking… and answer them.

I told you it was simple. But its application will take some work.

The questions prospects are asking are not… “How do I succeed at my up-line’s network marketing opportunity?” or “How do I find a great network marketing opportunity?” Some are. But most are asking other questions like…

“How can I be successful at business?” or “How can I solve my financial problems?”

What questions are your prospects asking? What problems are they trying to solve? What solutions are they looking for?

If your answer to all their questions is… “My opportunity” or “My products”… then you are not going to be believed. They will know you are just trying to sell them a simple solution that will benefit you.

Root out the questions your ideal prospect or ideal customer is asking. Find out what her real concerns are. And answer those questions. Provide real value in your advertising. Address your prospect’s fundamental desires and show her…

How being associated with you will help her solve her problems.

You see – your network marketing advertising has nothing to do with your opportunity or products. It has everything to do with you. It has to do with how well you can help your prospects get what they really want.

This approach to advertising – attraction marketing – puts you on the opposite side of the equation. It demonstrates that you are worthy of your prospect’s attention. That you are a helpful guide who is willing to focus on the needs of others.

Let your advertising focus on solving other people’s problems. That is want your prospects really want.