How To Build A Career With Digital Marketing Lead Generation Techniques

In the present time, the importance of online or digital marketing is known to everyone. Without the help of digital marketing it can get really difficult to generate sales from the online market. When we talk about digital marketing, we usually mean the generation of leads. It is the prime purpose of online marketing; the more leads you have, better the sales figure of your business turns out to be. If your website is not getting enough number of hits, it would not be able to deliver the kind of result are hoping for. This is the reason why companies are spending good amount of money in hiring digital marketing experts, and if you want to make a career in this field, it is certainly the best time.

In order to be good at generating leads for a business, you need to know about the techniques mentioned below. These techniques have always proved to be quite efficient in enhancing the traffic rate to any website, which in turn also improves the sales figure.

So, let us provide you some easy explanations on how these techniques prove to be effective in lead generation.

  1. SEO

We have already heard a lot about Search Engine Optimization. SEO is all about optimizing a website according to the rules or guidelines of the various search engines. However, we primarily mean Google. On daily basis, millions of organic searches are carried out by the online users around the world. It is pretty obvious that most of the users hardly check out the second page of the search result.

So, SEO techniques can improve the ranking of your website and help it to grab a place in the first page of the search result, which in turn will bring in more leads for your business. No matter if your company is of B2B or B2C nature; in both the cases, SEO can improve the visibility of your website. In fact, for most of the businesses, SEO accounts for 40 to 60 percent of the total lead generation.

  1. PPC

When talking about Pay Per Click campaigns or advertising, a lot of people seem to underestimate the value of this technique. However, if you take a deeper look into it, you will come to know why it is so important. The value of the leads generated through this method is very high, and most of the leads get converted into sure shot sales. In this technique, Google AdWords certainly rule the world, followed by options like Bing Ads, Facebook, Twitter, etc.

  1. LinkedIn Marketing

When it comes to generated leads for B2B clients then the techniques of LinkedIn Pro prove to be highly useful. At present, the number of users in LinkedIn is more than 400 millions. So, this platform is quite a huge one for the businesses that are looking for clients. Profile optimization is one of the basic techniques involved in this case.

Once an effective profile is ready, it is the time to focus on building an efficient group. As an expert of digital marketing, you certainly have to focus on how to build a powerful group through which leads can be generated. Finding the potential customers or clients becomes easier when you have a huge group in LinkedIn Pro.

  1. Social Media Marketing

In today’s time, it is highly crucial to remain connected with the various social media platforms, such as Facebook, Twitter, Google+, Tumblr, LinkedIn, and Ozone. As per some research, almost 50 percent of the Facebook users and more than 65 percent of the Twitter users get influenced by the recommendations they come across when doing research about purchasing an item. So, if you want to capture a good number of potential customers for your business, you have to remain active on these social networking platforms.

As a professional of social media marketing, you have to understand how to earn followers on Facebook, Twitter, Google+, and many other platforms. It is one of the best ways of link generation. In addition, it is also important to remain in the mind of your followers, which can be done by posting or uploading relevant and interesting contents on regular basis; it could be text or image/video based.

  1. Lead specific Landing Page Design

Landing page is something that drives an online user or a visitor to a web page, which could be the sales page of your website. There can be different forms of landing pages, such as Facebook ads, Pay Per Click ads, Twitter ads, direct mails, etc. So, if you are able to design highly efficient landing pages for your client’s business, it will surely help in generating some good amount of leads for your client.

A landing page and its contents should be enticing enough to compel the users to take the bait. The online users should find the offers irresistible and believable at the same time. In this way, you will be able to get more numbers of sure customers for your clients.

  1. Affiliate ads

For those who do not know, affiliate marketing refers to the campaign in which you offer reward to the affiliates when they help you earn visitors or customers for your business. So, it is a way of outsourcing the marketing part of your business to the affiliates, and in this way the overall effectiveness of your company’s marketing program increases.

As an expert of digital marketing, your task should be to come up with a good plan for the affiliate ads related to your clients. Creation of affiliate links is also necessary in this case. The pay associated with the affiliate marketing campaign of your client should be enticing enough. Through this way, more and more leads can be obtained.

  1. Technical Forum Discussion

Discussion is always good, and when it happens on the online platform then the geographical limitations do not apply anymore. More numbers of people are able to join the forum in order to place their opinion or information. In this regard, the online forums for discussion can be a very useful for the experts of digital marketing.

They can use the forums to place content in a clever way, so that the content can pull in more visitors to your website. However, the selection of the online discussion forums has to be done in a careful manner, as not all forums feature good number of members or visitors.

  1. Local Listing with white labels

We all know about the local directories which are used for obtaining the contact information of the service provider we are looking for. In the online world also you can come across such directories, and such local listing can be used for getting more leads for your business. But, you need to make sure the contacts in the local listing are from the white labels.

  1. Blogging & Content sharing

Blogging is something we all know about, and it can be a good way to generate leads. Blogs and visual contents are often checked by the online users for obtaining information, and you can provide them the required information by mixing it with the marketing elements.

For example, some blogging sites allow the online users to access the content only after completing some easy steps; such as- asking the contact details of the user; asking the user to click on a link; etc. You can also recommend relevant and informative newsletters to the online users. You can also offer them discounts on certain items.

  1. Email Marketing

This is one of the most effective ways for the businesses to get more customers for their business. There is email marketing software available, and with the help of them, you can target hundreds of potential customers on daily basis. Email marketing is about getting in touch with the people by shooting emails, but in bulk amount. As per some report, for every dollar you spend on email marketing, you can get up to 40 dollars of return. So, it is certainly a very good kind of investment.

As a professional of digital marketing, you have to learn about the different dos and don’ts of the email marketing campaign. By choosing the right application for email marketing you can provide more leads to your client’s business. Through email marketing, you can keep the customers updated about the new offers from your business, which in turn will entice them to visit your website.

So, those were some of the lead generation techniques you can implement as an expert of digital marketing. There are many ways to learn these techniques and turn out to be an expert in these methods. Before taking up any course, it would better to make sure about the reputation and value of the digital marketing course. In addition, you also need to have practical knowledge of these techniques before using them for your client’s website. So, spend some time on these methods and make yourself more skilled in the same. You will surely have a great career ahead.

Are You Ready to Hire the App Marketing Agency for Your New Application?

App marketing being one of the most important factors deciding the success of your mobile application has to be employed in the right manner, and thus the most right of times so as to hit the iron hard just when it is hot. With the technical expertise and professionalism that most of the mobile app marketing companies claim, the main point of concern remains the right time of the employment of the app marketing strategies.

Based on various studies, it is suggested that companies should opt for an early employment of app marketing services so as to get an advantage of creating an audience base prior to the launch of the application. On the other hand, there may be many demerits of early deployment of these services, which may include an unplanned move towards marketing and thus failing to achieve the marketing goals due to lack of readiness. As a result, each organization has its own list of factors that decides its readiness towards the concern of right time of deployment of mobile app marketing services.

Effectively tracking the importance of the concern through an explicit analysis, we here guide you through the various parameters that help you know the right time of hiring an app marketing agency for your new business application. These parameters are-

1) Market Research:

One of the most important parameters that decide the appropriateness of the time you choose to start with your marketing campaign is ‘Market Research’. If without a proper market research of your app market, you opt for an early hiring of the marketing agency, you are likely to face a failed marketing campaign and loss of investment. The market research factor includes knowing the-

  • Target audience
  • List of keywords to be focused
  • Popular categories
  • USPs of your competitors over you and vice-versa

With this analysis in your hand, you are now ready and can discuss the marketing strategy well with your app marketing service provider.

2) Dedicated Centre of Ideas:

Before hiring a mobile app marketing company for your business, you need to decide – who will be the main dedicated centre of ideas? Whether you have your list of ideas to be implemented by the marketing agency or you want them to create and implement the marketing ideas for you? These questions need to be well thought and answered before making the hiring process. Here generally the firms with long-term marketing business partners generally let their partner decide and implement the marketing ideas. While if you are hiring a new marketing company your prior market research will help you discuss your marketing ideas with him.

3) Readiness of Your Team:

Before you go for the mobile app marketing services you need to know whether your team is ready for the change and will support the required marketing operations on their side. With this, you also need to judge the technical expertise required by your team to add a functional support to the marketing campaign and ask the agency to train them for the same.

4) Coordination between the App Marketing team and the App Development Team:

Often overlooked, there needs to be a strict coordination between the app development and the marketing teams so as to know the effective intervals of promotion and the USPs that needs to be highlighted. Here, businesses providing a one-stop solution for both the app development and marketing services promise a high success rate for your business application.

5) Knowing the actual App Release Date:

In order to target the mobile app market with a well-scheduled marketing campaign, you need to know the important dates like the actual app release date. A prior decided app launch date can help you with announcements in the Tech World and earn enough space for the popularity of your app prior to its actual release. With this, you can hire the preferred mobile app marketing company at the time of Beta testing, where you can get hold of the customer feedback and judge the values of the app based on the genuine customer feedback. Here a professional team based on the feedbacks can develop the marketing strategies for your business application and implement them accordingly at the right time.

What Is Digital Marketing and What Does It Mean to My Business?

What is Digital Marketing?

Digital Marketing is the use of digital technology to deliver your marketing messages and to allow your customers to interact with your business.

Traditionally marketing has been about pushing your messages to your customer. With technology, now you can enter into a dialogue with your customers and deliver what they actually want and not want you think they want. Often there is quite a gap and digital marketing is what allows you to communicate one to one with your customers and on a mass scale.

So what areas does digital marketing cover?

For me Digital Marketing includes:

  • Web Sites which includes:
    • Search Engine Optimisation (SEO) – Getting found on Google etc
    • Pay Per Click (PPC) – Paying for somebody to find you on Google etc
    • Banner Adverts – Paying for banners to get visitors to your site
    • Ecommerce – The ability to buy and sell products, services and information over the Internet.
  • Consumer Reviews – Consumer reviews are a powerful way to get consumers on to your eCommerce site as they make the purchasing decision easier as the reviews are by consumers who have purchased the product. Whole businesses are built around this concept such as TripAdvisor.
  • Blogs. Personal web sites with stories, expert opinion etc that you believe will help your readers, customers and stakeholders.
  • Social Media. Twitter, Facebook, Linkedin, YouTube, Google+, Ushi, Xing etc. These are web based systems that allow you to connect and share information such as ideas, links, photos, videos with like minded people. They can also generate income for your business and so can be routes to market for your business. They can be great ways to connect with people who you may not be able to get to by any other means. Twitter can be a great source of publicly available real time information and has reported major global events ahead of the world’s press.
  • Social Media News. Mashable is by far the biggest social media news site.
  • Online PR. There are specific web sites for making press releases available to the press. Prlog.org and helpareporter.com are examples.
  • Webinars/Events – Webinars are one to many seminars distributed across the Internet. This allows you to present to a large number of people independent of location. Events are traditional meetings or workshops but are marketed through Social networks such as Linkedin.
  • Email Marketing – The sending out of bulk emails which you believe are relevant to the people you are sending the message to.
  • Lead Nuturing – This is where a prospect gives you their email address in exchange for something free. This is usually an eBook (in pdf format), video, course of emails on how to do something.
  • Viral Marketing – The sending out of a message which is so compelling that people forward it on to other people unknown to you. A great way to send out a message if you get it right.
  • Video – Increasingly popular method of sharing ideas, passing on information and selling on the web. Great for selling more complex products or services. YouTube is the most popular at the present but video is becoming embedded into more digital media.
  • Music/Podcasts. Spotify is becoming the most popular legal file sharing system as it gives you access to a large range of music. Podcasts are voice recordings about a particular subject. They can be download for listening to on computer or MP3 players at a later date. Great for relaxation or for learning about a new subject whilst travelling.
  • Chat/Instant Messaging/Skype. Chat and Instant Messaging are systems for conversations using a keyboard which are done in real time. I.e. one person types something and the other responds. Both need to be present and online for this to work. Users of Facebook, Bebo etc use this, especially the younger generation. Skype is an internet based video and phone system that allows Skype users to call each other for free or at lot low cost and is becoming increasingly popular for business use and will grow now that the video version is available on Facebook.
  • Smartphone or Mobile Apps. Smartphone or mobile apps (or software applications which is where the term is derived from) are small pieces of computer software that run on your phone that allow you to do things that you would normally do on a computer. The need to work anywhere, anytime means that these will become increasing popular with business systems starting to appear on them. Great for anybody who works away from the office including executives, technical and sales people. Also watch for a growing number of consumers using their mobiles for online purchases as they fill their time waiting for something.
  • Cloud based storage/File Sharing. The Cloud is for most purposes another name for the Internet. So Cloud based storage is the ability to store information on the internet including backups and sending large files to customers and suppliers. DropBox and Yousendit are examples of systems for sharing large files between unrelated users. There are a wide range of suppliers of remote backup systems now with most corporates including them in their backup strategies. Personal File sharing is also available for two or more computers to be linked together to share information including music and videos. Personal File Sharing is generally not a business tool for larger corporates.
  • Cloud based systems. These are systems that allow you to work anywhere. Google has Google Docs, Microsoft has Office 365. A lot of third party software providers are moving their systems onto the Cloud so that customers can access them from anywhere and don’t have to worry about their own IT infrastructure. Companies are moving their IT infrastructure on to the Cloud in order to reduce costs as all the infrastructure is managed by a third party.
  • Extranets/Web based Systems. Companies are now looking to give customers and suppliers access to their information (through Extranets) and their systems (through Web based systems). This allows customers and suppliers to access to information relevant to them and enables them to do any processing on a DIY basis saving you both time and money such as the entering and progressing of orders and checking stock levels.
  • Remote Access. The ability to work anywhere means that you sometimes need access to your computer at home or work. Remote access through web sites such as Teamview and Logmein are a great way to get at critical documents away from the computer. Some of these systems allow you to do on line demonstrations of your product and service. This saves you and your customer time and money.
  • Online Games/Gaming. More gaming companies are moving their operations on to the web so that their services can be accessed anywhere anytime. Also notice that more consumer applications have games technology or ideas built in to them in order to make it more fun to buy. The term is called gamification. This could be a challenge for parents as the line becomes blurred between buying something and playing a game.

In an age where systems are everywhere businesses need to understand how to exploit Digital Marketing as it is a means to improving the service to your customers, driving down costs and making your organization more agile.

All organizations large and small need to understand Digital Marketing and have a strategy of how they are going to exploit the opportunities that Digital Marketing has to offer.

Designing Affiliate Marketing Advertising

Affiliate marketing advertising plays a key role in attracting the customers over to the product that you are promoting. There are usually text ads and banner ads of affiliate marketing websites that offer links for the interested buyer to the merchant’s site, where they can make online purchases, and receive a discount too.

To build any advertisement, the marketer needs a certain level of maturity and creativity. He requires making the banner ads look impressive, and catchy, and the text ads appear knowledgeable and unique. Redundant, boring phrases and pictures in affiliate marketing advertising can affect the number of potential buyers you attract. Banner ads and text ads must present a harmonious picture in the website it is placed on. Clashing colors and dull words can greatly affect the affiliate marketing advertisement. In addition, the size of the advertisement should be in proportion to the site of the website.

Having a small website, but a huge ad makes the ad appear as a hard-hitting technique, highlighting your desperation in selling the products. Be subtle in your creation of the ads, so that buyers perceive the ad as a confident seller doing business online. Obviously, banner ads are more attractive than text ads, since they can be designed with attractive and explanatory pictures and photos. The potential buyer definitely has a higher chance of following the link when he likes what he sees.

Affiliate marketing advertising is a very delicate task, especially when it comes to choosing the content that is appropriate and best suited, and designing it. Clean up the areas around your affiliate marketing advertisements, and prioritize the links that are popular in the top of your lists. Build your ads in such a way that the potential buyer is redirected to a page with the positive reviews about the product. Banner ads get more clicks when the faces of well-known people are used; too much animation in the banner ads, as well as sugarcoated language, tends to be a put off for most people.

Incorporate in the affiliate marketing advertisements PPC (Pay-Per-Click), PPL (Pay-Per-Lead), PPS (Pay-Per-Sale) or PPP (Pay-Per-Performance). When used with the best of the ads, these marketing methods are just as effective as get rich schemes. PPC pays the marketer when the affiliate marketing advertising is clicked on every single time. The affiliate marketer is paid for every solid lead that he generates in the PPL method through his ads, while PPS pays him only when a sale is made.

In PPP, the marketer is paid only if the person takes further action after being redirected to the merchant’s website. When building your affiliate marketing advertising, be sure to design it from the buyer’s point of view. The most effective ads will generate quite a few clicks on your ads, which will definitely fill your coffers.