Content Marketing: The Path to Choose or Not?

What Is Content Marketing?

Content Marketing means creating and sharing content of high standards and shareable values to attract an audience for your digital empire. The main objective of content marketing is to convert the prospects into customers and the customers into repeated buyers. Moreover, the type of content we create and share tells about our niche.

Therefore, it can be termed as a strategic approach for creating and share content in such a manner which will create and retain a clearly defined audience which will ultimately drive traffic and profitable customers.

Present and Future of Digital Marketing:
The game of digital marketing is ever changing. To display yourself you need to advertise yourself in a very attractive way. Now if we talk about the marketing of our services, the most traditional ways are TV commercial, images or hoardings. But one thing which is present all over the traditional ways is the content. Yes, everything we look, we see or we read have content in it.

Nowadays the smart marketers are using “Content Marketing” as the next big thing. There is no doubt about the fact that content marketing is an awesome medium to present yourself in the market and reach out to the audiences. Moreover, these days customers have given a set back to the traditional ways, this change in the mindset of customers has enhanced the role of content in marketing even more.

Remember this while creating content for marketing
The whole internet is filled up with unique content but not everything holds the same value. So, while creating content, you need to take care that whatever you have created is really relevant and valuable. This is what separates the garbage present on the internet and the good relevant content.

The best thing about content marketing is that it is non-interrupting marketing. It is not direct selling of products and services, instead of pitching them directly, you deliver information about your products and services that make our prospect more intelligent. The main essence of this whole strategy lies in one simple fact that if as businesses and service providers, we deliver consistent and ongoing valuable information to buyers. This strategy is being used by some of the big companies like P&G, Microsoft, Cisco Systems, and John Deere.

Content Marketing: Ain’t no Cake Walk!

However, doing content marketing is not an easy task. The marketers present all over the net are finding it difficult to create content because the competition has become very tough. Everybody else is looking for creating unique content every day. So, it becomes very important to make sure that you are able to create such content to be in the game.

It is the obvious fact that great content is a must for your content marketing. Content forms the base to drive inbound traffic and leads. Moreover, you need good and unique content for your PPC to work. But still there are few present day problems related to content marketing which has made it difficult for the content marketers to make worthy content for marketing

Let’s have a look at the problem:
The attention spans have become critically short
The competitors in the digital market are now creating a very high volume of content with higher production value. Moreover, higher cost to create competitive content people will deem worthy of their attention.

What can be done about it?

Competition in the market has raised the bar in digital market and you can fight the above two problems in the following ways:
Start creating content at equal production value as that of your competitor, but make sure that you do it on more prestigious and trusted brand platforms. The advantage of such platform is that they have built-in audiences. This will bring trust and prestige to you and your content surely.

The second thing, which can be done is increasing the production value close to what your competitor has. Now, while doing this make sure that the usefulness and relevancy of your content should be much more than your competitors.

Both of the ways have the potential to solve the problems related to content marketing, but the second one should be more feasible as it does not take more investments in terms of money. Either way, you choose they key to good content marketing is the way you promote your content. It simply follows the 80-20 rule, 20% of the work is writing good content and the remaining 80% is your promotion.

So, it must be now clear to you that content marketing has become the next big thing but at the same time, it is not just a cake walk. Therefore, whether to choose it or not is totally your call.

Understanding Network Marketing Advertising: An Introduction

Understanding network marketing advertising is essential to grow your home-based business. Naturally, advertising your network marketing business will cost money at some stage – how else could you possibly effectively market your product without it?

Many network marketing consultants fail to even budget for advertising and consequently they miss out on the chance to earn money. Advertising really is an investment, but only if you advertise in the right places and these places should be selected sensibly and monitored continually to see if they work.

Ineffectual advertising can put you into bankruptcy!

Just like any business online and off, network marketing advertising is one of the keys to success. It can be confusing online particularly with the other millions of internet sites, blogs and advertisements all competing against you.

Set a Budget

Unless your product is completely new and unique, you’re going to have to learn where to place your advertising to get sales and recruit distributors.

If you have not already put aside a budget for advertising you should do so right away, and figure realistically how much you are able to afford on a once per month basis. Don’t go over that amount – if you notice that your advertising in a certain area is bringing results, you can always raise your budget later.

Most new network marketing specialists only have a little budget, but that should not be an issue. There are many effective places to run ads on the internet for free. You need to experiment with them, and after a set period of time, drop the ones that aren’t working for you.

Pay extra attention to where you are going to publicize your business, because advertising in the wrong place can damage your image, and accordingly lose you money.

The following are the results that you should attempt to get by looking at advertising your network marketing business:

1. It should be bringing you a flood of leads
2. It is going to be a medium for you to advertise your product or service
3. It will be a strategy for branding your company and growing brand visibility
4. It should be a route for you to effectively close sales.

Social Media

By a long way the best (and cheapest) sort of advertising is recommendation by friends. Online creating a buzz about your service or product can pay enormous dividends, but it will be up to you how you do this.

Social networking sites, particularly YouTube, are fantastic places for getting masses of eyes on your product. Although this method could be free, you should plan everything you do carefully or it can back-fire.

Twitter has certain rules. You cannot just jump on there and start screaming about your product. No one will take any notice of you.

Posting on Twitter every 5 minutes will also get you ignored and you will be branded as a nuisance. It’s better for you to build a following first.

In the real world you would not go to your best friend’s marriage and start shouting about your product in the reception. The idea is to build relationships in any social media situations.

In the beginning you may have to rely on others for referrals, which is also an extremely valuable method of getting leads both online and off-line. Make a point of forming a relationship with the individual who gives you these referrals. No one is going to hand you what’s basically a bowl of money, without getting something in exchange.

Direct Mail

Local bricks and mortar businesses often choose to send out direct mail. Though this seemed to die-out in the 21st century this can method can be effective in network marketing advertising.

What many enterprises don’t do is collect valuable info from these mail-outs and consequently they do not build a list of potential clients. The other downside using direct mail outs is they can be quite expensive.

An effective off-line strategy is to get folks to fill in a card, or leave an e-mail address when they come into your shop or business. Time should be taken to compile these e-mail addresses into a list for future marketing campaigns. The best way is to give something of value in return for their email address or other contact details, which could be a coupon or a free dessert whatever’s suitable.

It’s hard to run a useful network marketing advertising campaign if you really do not understand how it all works. There is a great quantity of psychology behind selling effectively and if you do not understand the principle of network marketing now is a good time to learn.

Business Growth Secret Revealed – Using a Marketing Calendar

Using a marketing calendar
Many business owners may not necessarily be doing their marketing planning this way or may choose to be doing this in a similar way. Either way, using a marketing calendar can be hugely successful strategy to grow your business through effective marketing.

What is a marketing calendar?
A marketing calendar is a way to organize your marketing activity to specific dates or deadlines relevant to the target markets of your business;

For example a florist could target mother’s day marketing and promotion. It may be a more general month target of for instance targeting Christmas shoppers in November. It can also be used to schedule information or promotion to clients who have been engaged to services for a specific period, such as an insurance company may wish to do certain marketing activities prior to renewal dates for instance.

A marketing calendar can be a way of aiming at different key target markets throughout the year and aligning all the marketing efforts for greater impact in gaining your target markets.

You may also notice trends at certain times of the year, which you may choose to attempt to exploit more fully in your marketing calendar planning. For instance a financial planner may see a spike in new year resolutions leading to more interest in wealth creation early in the new year.

How to do a marketing calendar?
Your marketing calendar is a working document you can revise and update throughout the plan year. A marketing calendar should be simple. I recommend a simple spreadsheet matrix with months or dates with your key target market type described along with the key marketing efforts directed at that target market.

Go back and review your target markets.
A good business should know exactly who or what kind of client or customers it would like. Remind yourself the types of target markets that you may be winning more, make more money from, have more competitive strengths in, more specialized in or even just downright enjoy more. The key is don’t be too broad or have too many. The more specific your target market is, the easier your marketing becomes and chance of marketing success.

Review all of your marketing activity
If you haven’t already done so, go on and write down all your marketing efforts in detail and check on just how effective each marketing tool is for you. To state the obvious you should then consider putting more focus on the ones that work and eliminating the ones that don’t work. You could also try to match certain ones to the different target markets.

Some examples of your marketing efforts maybe be:
• Signage

• Social media

• Websites

• Referral partners

• Business networking

• Paid online marketing

• Asking for referrals

• Web blogging or SEO

• newsletters

What if this doesn’t apply to your type of business?
Perhaps your business is not at all dependent on the date or time of the year. If so, consider just having after care schedules to perhaps ask for referrals or cross sell you at a certain point after a sale.

Where do I find the time to do this?

Well often business owners do not get out of the business long enough to develop some systems to improve their businesses. If this is the case they are unlikely to get different results.

So they need to look at ways to free up their time to devote in this area. This can be achieved by delegating or training staff to be more capable and giving the business owner more time to develop their business.

Otherwise they may simply outsource their marketing and grow their business that way.

Some other examples
• One business owner says he arranges a highly discounted sale of stock or wrongly sized materials. As well as clearing out stock, staying tidy, it brought in new people into his showroom and lead to sale of his real product too.

• Use a regular say monthly newsletter of useful information or stock listing to your customer list. It will be a great way to keep you in mind of the customers. You may also be inviting them to buy or use your services at the perfect time they may be considering that very purchase at that time.

• Curiously at times of elections spending can slump in economies. So you could factor this into your marketing calendar too.

Here are some reasons why a marketing calendar will help your business grow
1. having a plan gets you to a destination. You will be efficient in knowing what to do at certain times of the year and can repeat these year in year out.

2. Focusing on less gets you a better result. Improving your efficiency from your marketing tools will get you better results.

3. More clients and customers come with more marketing activity. Thinking in this way and implementing a system to gain new clients will be effective in improving your sales.

4. Improve your branding and reputation. Honestly, being consistent and having good marketing activity will make you appear to be an even more successful business therefore attracting more clients and customers.

5. Become more productive. By working on your business you will learn how to outsource and delegate. This will also get your more profit or results with your time.

6. Making more success in your business always improves your personal life balance. So having more profits may in turn means more holidays or more staff to help you better enjoy your non working life.

The Advantages and Disadvantages of Internet Marketing Software

There are as much disadvantages as advantages an Internet marketing software has. The proponents of Internet marketing software believe that the right software can simplify the business, make it run smoother so that it can turn more profit. By making use of the correct online marketing software, the entrepreneur may focus more time on other tasks because the software will make the processes more efficient, check correspondence and keep the content of the program up to date.

On the other hand, critics perceive that IM software is unnecessary to those who are really interested in Internet marketing. The alternative software is just a product of imitators and others can find it as an affordable and efficient alternative.

Internet marketing software provides a lot of income to its users. Many believe that someone who is still new in the Syber marketing business must not risk getting his or her feet wet without any appropriate tools and equipment. You should search for the suitable online marketing software to jumpstart a career. The IM software should be supportive, efficient and is applicable to one’s needs. Some software like this can offer ease for its user because of automation. One should also check if there are tutorials provided and a customer hotline is available at one’s beck and call. To check for the proper software, one should read if it is in line with one’s interest, second, there are recommendations and testimonies. Research on the parameter it covers and specifically about the end product of the software. Lastly, make certain that the price is not beyond your budget.

Critics believe that IM software is a waste of money because individuals can learn about Web marketing just by simply reading articles and web logs. By doing so, a person should not require an Internet marketing software to generate money. What it takes is just an imaginative and creative philosophy, a complete comprehension of affiliate marketing and of course, an interesting web log.

Online marketing software has a lot of uses, just make sure that if you have plans of purchasing it, it is not heavy on the pocket, it can guarantee results due to its automation convenience. If you are having second thoughts about it, you can still choose to read and research about success stories in blogs.